How technology supports sales and growth in coworking, a conversation with Paco Botello of Colony Spaces and Vanessa Sans of Happy Working Lab

About this session

Panel Discussion session with Vanessa Sans, 45 min — recorded at Coworking Tech Week 2026.

In this session, Paco Botello of Colony Spaces Mexico joins Vanessa Sans of Happy Working Lab Barcelona to discuss how technology supports sales and growth in coworking. The conversation follows Colony’s journey from manual lead tracking to a more structured sales process using HubSpot, WhatsApp automation, ManyChat, broker relationships, client onboarding, retention workflows, and AI-assisted inventory management. Viewers can watch how a growing flexible workspace operator thinks about lead generation, tour conversion, corporate clients, customer experience, and choosing technology that fits the real sales journey.

Join us for a practical conversation on how technology supports sales, conversion, and growth in coworking. In this live session, Vanessa Sans, Founder of Happy Working Lab, speaks with Paco Botello, Chief Commercial Officer at Colony Spaces in Mexico, about how Colony approaches demand generation, lead conversion, client retention, and commercial growth. Together, they will explore the systems, tools, and processes behind Colony’s commercial engine, from what happens in the first 24 hours after a lead comes in to the metrics that matter most, the signals that show when a client may be at risk, and the role technology really plays in winning and keeping business. Expect a grounded discussion focused on real examples, day-to-day operations, lessons learned, and what has actually improved over time. Rather than theory or jargon, this conversation will look at what works in practice, what did not, and what other operators can take away from it. This session is for coworking operators, commercial leaders, and anyone interested in how better systems and smarter use of technology can drive more reliable growth.