Paco Botello

Paco Botello is a commercial leader and business strategist with a strong track record in driving profitability, scaling operations, and building high-performing teams across competitive markets. As Commercial Director at Colony Spaces, he leads the company’s commercial strategy, focusing on continuous process improvement, revenue growth, and strengthening team capabilities to support long-term expansion.

With a background spanning real estate, mobility, and telecommunications, Paco brings a well-rounded perspective to business development and sales leadership. Prior to Colony Spaces, he held key roles at TrueHome, where he worked as Buyside Manager, and at Hertz, where he significantly improved customer experience metrics, increased revenue per transaction, and introduced innovative services during challenging market conditions. Earlier in his career, he led regional operations at Telefónica, achieving top performance across his territory, and developed strong customer experience foundations at Nespresso.

Paco holds a Master’s degree in Senior Business Management and is known for his hands-on leadership style, strong negotiation skills, and ability to align teams around clear commercial goals. He is deeply focused on execution, consistently exceeding targets while fostering a culture of accountability, resilience, and high performance.