“How do you design and optimize the revenue engine of a coworking business?” - A conversation between Jake Goldstein, Director of Revenue and Strategy at Kiln (USA)

About this session

Panel Discussion session with Jake Goldstein, 30 min — recorded at Coworking Tech Week 2026.

In this session, Jake Goldstein, Director of Revenue and Strategy at Kiln, shares how a growing coworking brand designs and optimizes its revenue engine across sales, pricing, product mix, retention, and technology. The conversation covers how Kiln thinks about revenue occupancy, local market pricing, inbound lead response, member feedback, CRM workflows, AI, OfficeRnD, HubSpot, and the data needed to make better revenue decisions across multiple locations. It is a practical discussion for coworking operators, founders, and teams looking to improve performance with clearer metrics, stronger sales processes, and better visibility into what drives growth.

Revenue in coworking is often reduced to sales, but the reality is far more layered. Occupancy, pricing, retention, product mix, local performance, and member behavior all play a role, and the way operators track and act on those signals is increasingly shaped by technology. In this session, Kiln shares how they think about designing and optimizing the revenue engine behind a modern coworking business. A conversation about the metrics that matter, the systems that improve visibility, the decisions that still rely on human judgment, and what becomes harder to control as you grow across locations.