“How do you design and optimize the revenue engine of a coworking business?” - A conversation between Jake Goldstein, Director of Revenue and Strategy at Kiln (USA)
Revenue in coworking is often reduced to sales, but the reality is far more layered. Occupancy, pricing, retention, product mix, local performance, and member behavior all play a role, and the way operators track and act on those signals is increasingly shaped by technology.
In this session, Kiln shares how they think about designing and optimizing the revenue engine behind a modern coworking business. A conversation about the metrics that matter, the systems that improve visibility, the decisions that still rely on human judgment, and what becomes harder to control as you grow across locations.
