The Data-Driven Operator: Using Data to Run Smarter, More Profitable Flex Workspaces

About this session

IoT & Hardware session with Martin Whitaker, 45 — recorded at Coworking Tech Week 2026.

In this session, Martin Whitaker, Development Director at technologywithin, and Andy Simmonds, Director of IT Infrastructure at The Office Group, discuss how flex workspace operators can use data to make better commercial and operational decisions. The conversation covers the data operators already have across Wi-Fi, access control, CRM, member feedback and building infrastructure, and how it can be used to improve occupancy insight, retention, revenue, energy efficiency and member experience. Andy shares how Fora / The Office Group approaches data across a large workspace portfolio, while Martin explains where operators can start, what to measure, and when to involve technology partners. A practical session for coworking and flex workspace leaders who want to use data more confidently without overcomplicating the process.

Every time a member clocks in, books a room, logs onto your WiFi or makes a coffee, your building is generating data. Most operators are sitting on a goldmine of insight and barely scratching the surface. In this session, we'll explore how forward-thinking operators are using data to transform both their business performance and their member experience. From predicting which licences are at risk of churn to dynamically pricing meeting rooms based on demand; from sending cleaners in only when spaces have actually been used, to automatically flagging members who have outgrown their plan, the possibilities are closer than you think. We’ll also discuss how tools you likely already have in place, such as WiFi networks, booking systems, and access control, can unlock valuable insights without investing in expensive new technology. And with AI increasingly able to analyse multiple data sources, operators can surface meaningful insights faster than ever before. We'll be joined by an operator for a fireside chat to bring this to life with a real-world perspective, sharing how they're already putting data to work in their business, what's worked, and what they've learned along the way. Whether you're a data sceptic or just not sure where to start, this session will change how you see your business.