The Data-Driven Operator: Using Data to Run Smarter, More Profitable Flex Workspaces
Every time a member clocks in, books a room, logs onto your WiFi or makes a coffee, your building is generating data.
Most operators are sitting on a goldmine of insight and barely scratching the surface. In this session, we'll explore how forward-thinking operators are using data to transform both their business performance and their member experience.
From predicting which licences are at risk of churn to dynamically pricing meeting rooms based on demand; from sending cleaners in only when spaces have actually been used, to automatically flagging members who have outgrown their plan, the possibilities are closer than you think.
We’ll also discuss how tools you likely already have in place, such as WiFi networks, booking systems, and access control, can unlock valuable insights without investing in expensive new technology. And with AI increasingly able to analyse multiple data sources, operators can surface meaningful insights faster than ever before.
We'll be joined by an operator for a fireside chat to bring this to life with a real-world perspective, sharing how they're already putting data to work in their business, what's worked, and what they've learned along the way. Whether you're a data sceptic or just not sure where to start, this session will change how you see your business.
What you'll learn:
- Understand how everyday activity in your space already generates valuable operational data
- Learn how operators can use data to reduce churn, improve pricing, and optimise services
- Discover how existing tools like WiFi, booking systems, and access control can unlock insight
- Explore how AI can connect multiple data sources to surface useful patterns faster
- Hear real-world lessons from an operator already putting data to work in their business