Fanny Marcoux

Consultant in Google Analytics & Looker Studio

Freelance

Analytics & Data

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Recorded sessions from Coworking Tech Week featuring Fanny Marcoux.

45 min

Google Analytics for busy coworking people (who already have too much to do)

Analytics & Data

Chapters

0:00Google Analytics for busy coworking teamsFanny Marcoux opens the session with a practical look at how coworking operators can use Google Analytics without turning reporting into another time-consuming task.4:48The analytics tools coworking spaces actually needA clear introduction to Google Analytics, Google Tag Manager, Looker Studio, and BigQuery, with guidance on which tools are useful for small teams and which become relevant as reporting needs grow.7:50The key website questions every coworking operator should answerThis section focuses on the practical questions analytics can help solve, from where potential members come from to which pages and actions show real interest.9:05The six Google Analytics reports worth checkingFanny narrows Google Analytics down to the reports that matter most for coworking spaces, helping operators avoid the noise and build a simple reporting habit.10:55Understanding where website visitors come fromA walkthrough of Traffic Acquisition and how it helps coworking teams see whether visitors are coming from Google, email, social media, paid ads, referrals, or direct traffic.17:40Finding the pages that bring people into your websiteFanny explains how Landing Pages reveal where visitors first arrive, and why this matters when reviewing campaigns, search traffic, blog content, and membership pages.19:20Seeing what people actually read on your siteThis part looks at page views and visitor journeys, helping operators understand whether people are reaching important pages like pricing, memberships, booking, contact, or events.21:20Tracking the actions that show real member intentFanny explains how events and key events can show what visitors do on the website, including enquiries, form submissions, phone clicks, WhatsApp clicks, map views, downloads, and tour bookings.23:15Using location data for smarter local marketingThis chapter looks at demographic and city-level data, showing how coworking teams can understand where interest is coming from and use that insight to support local campaigns.25:05Checking whether your website works for mobile visitorsFanny shows how the Tech report helps operators review device, browser, and screen-size data, especially when most potential members are browsing from their phones.27:05Building a simple weekly analytics routineA practical section on turning Google Analytics into a quick weekly check, so teams can monitor traffic, pages, and key actions without spending too much time in reports.31:20Can Google Analytics show traffic from AI tools?The Q&A covers whether visits from tools like ChatGPT or Perplexity can appear in Google Analytics, and where operators can look for AI-related referral traffic.33:15Getting started with Google Analytics without technical experienceFanny explains what the basic setup involves, why website platform matters, and how tools like WordPress Site Kit can make the first step easier.35:00How much data should you review?The final audience question covers how far down a report to look, with practical guidance for weekly checks, campaign reviews, and longer-term annual analysis.37:30Customising reports to save timeFanny closes by showing how operators can adjust Google Analytics reports so the most useful metrics appear first, making future reviews faster and easier.

About Fanny Marcoux

A data analytics consultant specialising in Google Analytics, Google Tag Manager, Looker Studio, and BigQuery, helping SaaS companies and web apps turn data into clear, actionable insights. Alongside consulting, they produce A Very Special Coworking Podcast, where they explore ideas, stories, and people shaping the coworking industry.

Talk at CTW 2026

All session times are shown in UK time [UTC+1 | BST] (Europe/London).

Friday, Apr 2411:00 AM UK time · 45 minAnalytics & Data

Google Analytics for busy coworking people (who already have too much to do)

A short tour of the most important reports in Google Analytics. You will learn how to get straight to the reports you really need, no wandering around. You will save your future self a lot of time. Short, straight to the point, no fluff.

What you'll learn:

Find the GA reports that actually matter for coworking operators
Learn shortcuts to save time on recurring analytics tasks
Know which metrics to track without getting lost in the dashboard

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