Google Analytics for busy coworking people (who already have too much to do)

About this session

Analytics & Data session with Fanny Marcoux, 45 min — recorded at Coworking Tech Week 2026.

In this practical session, Fanny Marcoux shows coworking operators how to use Google Analytics without getting buried in reports. The walkthrough focuses on the few areas that matter most for a busy coworking team: where website visitors come from, which pages they land on, what they read, which actions show real member intent, and how mobile or local traffic can shape better marketing decisions. It is a useful starting point for anyone who wants a simple weekly analytics routine, clearer campaign tracking, and a better understanding of how their coworking website supports enquiries, bookings, and member growth.

A short tour of the most important reports in Google Analytics. You will learn how to get straight to the reports you really need, no wandering around. You will save your future self a lot of time. Short, straight to the point, no fluff.