How discovery and demand differ across coworking markets, and what that means for operators and tech?

About this session

Sales & Marketing session with Florian Kappes, 40min — recorded at Coworking Tech Week 2026.

This session explores how coworking discovery and demand differ across markets, with perspectives from the UK, Dubai, the Netherlands, and wider global flex office data. Florian Kappes moderates a practical conversation with Hamza Khan from Letswork, Cameron Foskett from Werksy, and Andrew Troostwijk from Office Hub on how users find spaces today, what influences conversion, and where platforms, brokers, referrals, social media, hourly access, and live availability fit into the operator sales journey. The discussion is especially useful for coworking operators, flex office providers, and workplace tech companies looking to understand how demand is changing across regions and what that means for pricing, visibility, customer acquisition, and marketplace partnerships.

Coworking spaces don’t just need to operate well, they need to be found, chosen, and filled. Today, that journey increasingly happens through platforms, marketplaces, and new access models that connect demand to supply. From first discovery to final booking or contract, technology is reshaping how spaces attract and convert users. This panel brings together three different approaches to explore how coworking spaces get discovered and sold today, what role platforms play in that process, and how operators can use these tools effectively without losing control of their business.